Blood Delivery
注意!新血來潮
新生代捐血推廣計畫
這是一個針對台灣 17 至 25 歲年輕族群的捐血推廣計畫——「注意！新血來潮」。
由於年輕世代捐血率較低，本計畫希望透過「第一捐福利包」與「角色測驗網站」提高參與度。
計畫名稱靈感來自物流中心的「包裹」概念，象徵捐血的「給予、傳遞與接收」，
並結合「新血」（新鮮血液與新世代）的雙重意涵。
在計畫中由五位主角(包含四個血型擬人化角色及一名送貨員)引領大家注意到捐血，
他們有爛草莓(?)負面又黑色幽默的性格，讓捐血變得更具趣味性與吸引力。
This is a blood donation campaign for young people in Taiwan
aged 17 to 25 ——"Blood Delivery".
Since donation rates among this group are low,
the campaign introduces a "First-Time Donor Benefit Pack " and
a personality quiz website to boost engagement.
The campaign is inspired by the "package" concept in logistics,
symbolizing the giving, transferring, and receiving of blood.
It also plays on the dual meaning of "new blood"—
fresh blood and the new generation.
The campaign features four blood-type-based characters and a delivery worker,
using humor to make blood donation more relatable and appealing.
aged 17 to 25 ——"Blood Delivery".
Since donation rates among this group are low,
the campaign introduces a "First-Time Donor Benefit Pack " and
a personality quiz website to boost engagement.
The campaign is inspired by the "package" concept in logistics,
symbolizing the giving, transferring, and receiving of blood.
It also plays on the dual meaning of "new blood"—
fresh blood and the new generation.
The campaign features four blood-type-based characters and a delivery worker,
using humor to make blood donation more relatable and appealing.
角色測驗網站–你是什麼型的包裹?
測驗網站題目一共七題，第一題到第六題玩家以血球的視角在血管中漫遊,
而在最後一題則會掉入捐血袋，結束旅程。
測驗網站題目一共七題，第一題到第六題玩家以血球的視角在血管中漫遊,
而在最後一題則會掉入捐血袋，結束旅程。
測驗結束後，會根據玩家於各題目的回答分析出你是哪個怪咖並給出結果畫面，
並可看到該個性者捐血時需要注意的事項，以及包裹的故事漫畫。
玩家可於社群媒體分享結果畫面，吸引同儕參與測驗達推廣效果，
此外，也希望現場捐血的民眾在等待時藉網站消磨時間增添樂趣。
Project Promotion①:
Personality Quiz Website – "What Kind of Package Are You?"
Personality Quiz Website – "What Kind of Package Are You?"
There are seven questions in the quiz site, the first to the sixth questions
the player roams through the veins as a blood balloon,
and in the last question the player will fall into the blood donation bag, ending the journey.
At the end of the quiz,
players will be analyzed according to their answers to the questions to determine
which geek they are and will be given a results screen with information
on what to look for when donating blood. There is also a story comic to view.
Players can share the result screen on social media to attract
peers to participate in the quiz for promotional effect.
the player roams through the veins as a blood balloon,
and in the last question the player will fall into the blood donation bag, ending the journey.
At the end of the quiz,
players will be analyzed according to their answers to the questions to determine
which geek they are and will be given a results screen with information
on what to look for when donating blood. There is also a story comic to view.
Players can share the result screen on social media to attract
peers to participate in the quiz for promotional effect.
計畫推廣②
第一捐福利包–開啟你的血液之旅!
第一捐福利包贈送給首次捐血的民眾,其包裝設計結合捐血袋與包裹，
使用半透明PVC材質布模擬捐血袋外觀，
並將捐血袋標籤封面轉化為物流包裹貼紙，呼應捐血袋與包裹間連結。
內容物如下:
1. 血液里程紀錄海報/以角色貼紙慢慢拼湊,完成海報
2. 貼紙/搭配海報使用,每一張都是一個里程碑
3. OK蹦/為捐血留下的傷口貼上(炫耀意味的)勳章
4. 公仔/與你有相同(超怪)個性的怪咖一隻
Start your blood donation journey with this exclusive pack and make every drop count!
Project Promotion ②:
First-Time Donor Benefit Pack – Begin Your Blood Donation Journey!
The First-Time Donor Benefit Pack
is a special gift for those donating blood for the first time.
Its packaging design creatively blends
elements of a blood donation bag and a package,
using semi-transparent PVC material to mimic
the appearance of a real blood bag.
What’s Inside?
1. Blood Journey Poster –
Complete the poster piece by
piece using character stickers.
2. Stickers –
Each sticker represents a milestone in your
donation journey and pairs with the poster.
3. Bandage –
A badge of honor for your donation wound.
4. Figurine –
A quirky character that shares your unique personality!
計畫實施紀錄
- 以instagram為社群媒體宣傳推廣的主力，透過使用者分享測驗結果畫面增加曝光度
- 宣傳與校園合作的捐血活動
- 持續推出分享結果畫面參加抽獎的活動
Project Implementation
- Use Instagram as the main platform for social media promotion, increasing visibility through users sharing their quiz result screens.
- Continue promoting blood donation events in collaboration with schools.
- Regularly launch giveaway campaigns where users can enter by sharing their results.
Planning & Promotion / Jean Liao, Ching GuCharacter Design / Jean Liao
Animation & Web Development / Jean Liao
3D Printing / Jean Liao
Character Comic / Ching Gu
Typography & Graphic Design / Ching Gu
僅為概念設計，非正式相關單位之活動