Water & Meat Festival
水肉節


水肉節舉辦在高師大的操場,是結合玩水、烤肉、團康的大型活動,全體學生皆能報名參加。節日吉祥物是一隻水豚,希望像水豚一樣懶散的學生們動起身子,認識各系的同學,大家一起玩樂!


Water & Meat Festival is a large-scale event held at the NKNU sports field, combining water games, barbecue, and team activities. Open to all students, the festival mascot—a capybara—encourages even the laziest students to get moving, meet peers from different departments, and have fun together!
「水肉節」字樣以圓潤、飽滿的筆劃呈現出肉的意象,筆畫尾端上揚則是呈現潑水的力道,也帶出節日熱情活潑的調性。色彩規劃中則以草綠色代表舉辦地點──操場,而活動分為水隊與肉隊進行對抗賽,因此有了水隊代表色與肉隊代表色。

視覺上以鮮明的顏色搭配黑色框線勾勒出的幾何圖形,讓水肉節帶著「有個性的童趣」。也配合節日「活潑但神秘」的宣傳方向,以幾何的形狀呈現水豚、潑水、草地等元素,以及彩色筆的記號與塗鴉的惡趣味,使宣傳與報名階段能夠引起大家的好奇與注目。

The title of “ 水肉節 ” uses round and full strokes to present the image of meat, and the end of the stroke is uplifted to show the force of splashing water, which also brings out the passionate and lively nature of the festival.
In the color scheme, grass green represents the venue, the playground, while pink and blue represent Team Meat and Team Water respectively.
The bright colors and the random strokes of markers made the event visually “childish with personality”.
 







Organization / NKNU Department of Business Management & NKNU Department of Visual Design
Project / Event Branding Design

Visual Designer / Jean Liao
Year / 2022